Roll Up Banner Stands, also known as Roller Banners or Pull Up Banners, are an essential resource for any exhibitor wishing to stand out at a trade fair or event. They may also be utilized as a terrific addition to your point-of-sale material to create a significant effect in your store or place of business. When it comes to making an impression, having the correct design and content on your banner stand is critical. Getting the design correct is one method to ensure your Roll Up Banner makes an impression. A banner stand should be treated like you would any other component of your marketing campaign. Treat it with equal attention as you would give to a newspaper advertisement, promotional booklet, or television or radio advertisement. This medium serves as a valuable tool to promote your brand, product, or service to a captivated audience, so ensure that your design effectively conveys the desired message for maximum impact.
Here are 5 tips for creating a successful Roll Up Banner:
1. Keep your logo at the top
Display your company logo and primary message at the top of your stand. It is critical to have your primary message at eye level, so whether it is your company motto, an image of a product, or your website, place it where it is most likely to catch someone’s attention as they walk by.
2. Consider reading from left to right
Consumers are accustomed to reading from top to bottom and left to right, so keep this in mind while populating your banner with content. It is also critical to provide only essential information and to restrict the number of words to a minimum. Remember that your sales staff or accompanying brochures, posters, and push cards may always give further information. Check out our most recent blog post on why less is more when it comes to creating your roll up banner stand.
3. Pictures
If you’re going to incorporate photographs on your roll up stand, especially product images, make sure they’re excellent quality. They should be at least 300 dpi and stored in CMYK for printing. Capture attention and boost sales to Avoid low-quality website images in your design, focus on enticing visuals. If you’re lacking in relevant photographs, read our blog on the 5 greatest sources for free stock images to get started on establishing a collection of royalty-free images.
4. Colour
When constructing a roll up stand, use color to your advantage. Colors may help you stand out during an exhibition, but they must be complementary to your existing corporate colors and, of course, your logo. It is also crucial to examine the influence of your roll up stand’s backdrop color on text and photos. On your stand, all photos and information must be clear and simple to read. Bright colors like red and orange may really catch the eye, but avoid mixing yellow and white together since it will be difficult to make out any content, especially from a distance.
5. Contact information
Consider including your contact information when designing your roll-up banner stand, especially important during exhibitions where you can’t interact with every attendee. Contact details provide visitors with ways to reach out for services or further information. Include crucial contact info: website, phone, email (or at least one), physical address, and social media for alternative channels. Place the contact information at the bottom of the banner stand for easy visibility.
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